Go To Market

Build it, then start finding users

Genesis gives you the product foundation: auth, billing, dashboards, content, email, jobs, and deployment. This section is the small companion guide for what comes next: explaining the idea clearly, finding people with the problem, and learning whether anyone cares enough to pay.

This is not a full sales course. It is a practical starter path for technical founders who have built the thing and now need to talk to the market.

The path

1. Position the product — pick a narrow user, painful problem, and clear outcome.
2. Shape the landing page — write the promise before polishing the design.
3. Talk to customers — ask about their world before pitching your solution.
4. Do first outreach — send human messages to people likely to feel the pain.
5. Price simply — test whether the problem is valuable enough to pay for.
6. Launch lightly — publish, measure, learn, and repeat.

Use these notes like a checklist

Start with Positioning. Do not skip it. Weak positioning makes every later step harder: landing pages get vague, outreach sounds spammy, and launches attract the wrong people.

Then work through the rest:

• Landing Page — turn the positioning into a clear page.
• Customer Discovery — learn from real conversations before pitching too hard.
• First Outreach — send human messages that start conversations.
• Pricing — pick a simple first price and test willingness to pay.
• Launch Checklist — publish lightly, measure, and improve the message.