Launch Checklist

Previous

A small checklist for publishing, measuring, and learning from an early launch.

Before launch

  • One clear landing page.
  • One primary CTA.
  • Analytics installed.
  • Error tracking enabled.
  • Contact path works.
  • Demo or screenshots available.
  • Pricing or waitlist decision made.
  • 10–20 people ready to personally message.

Launch channels

Pick one or two. Do not try to be everywhere.

  • X / Twitter build-in-public post
  • LinkedIn founder post
  • Relevant Reddit community
  • Indie Hackers
  • Product Hunt
  • Existing newsletter or audience
  • Direct messages to people you already know

Launch post shape

I built [product] because [pain].

It helps [audience] get [outcome] without [frustration].

What it includes:
- [benefit 1]
- [benefit 2]
- [benefit 3]

I'm looking for feedback from [specific audience].
[link]

After launch

Track:

  • visitors
  • CTA clicks
  • signups
  • replies
  • demos booked
  • objections
  • feature requests
  • paid conversions

Then improve the message before adding more features.