Positioning

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Decide who the product is for, what pain it solves, and why the buyer should care now.

The positioning sentence

Fill this in before writing the homepage:

For [specific audience] who struggle with [painful problem],
[product] helps them [valuable outcome]
without [current frustration or compromise].

Example:

For solo SaaS founders who keep rebuilding the same app foundation,
Genesis helps them launch from a production-ready baseline
without losing weeks to auth, billing, admin, email, and deployment plumbing.

Keep the audience narrow

Bad:

For anyone building software.

Better:

For technical founders launching their first paid SaaS.
For agencies spinning up repeatable client portals.
For indie hackers validating small software products.

Narrow does not mean small forever. It means clear enough to start.

Answer these

  • Who feels the pain most often?
  • What are they trying to achieve?
  • What do they currently use instead?
  • What does the current way cost them: time, money, confidence, missed launches?
  • What would make them say, “I need this now”?

One-line pitch

Use this shape:

[Product] helps [audience] get [outcome] by [mechanism].

Keep it plain. If a smart stranger cannot repeat it back, simplify it.