Landing Page

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Turn positioning into a page that says who it is for, what it does, and what to do next.

The simple page structure

A first landing page only needs five parts:

  1. Hero — outcome, audience, and primary CTA.
  2. Problem — show you understand the pain.
  3. Solution — explain what changes with the product.
  4. Proof — screenshots, demo, founder credibility, or early results.
  5. CTA — one clear next action.

Hero formula

[Outcome] for [specific audience]

Examples:

Launch your SaaS from a production-ready foundation.
A starter kit for technical founders who are done rebuilding auth and billing.

CTA choices

Pick one primary action:

  • Join the waitlist
  • Book a demo
  • Try the live demo
  • Download the template
  • Start building
  • Read the guide

Do not give people five equal choices. The page should make the next step obvious.

Before publishing

Check the page answers:

  • What is this?
  • Who is it for?
  • What problem does it solve?
  • Why should I believe it?
  • What do I click next?